Electoral strategist Prashant Kishore, who launched his first major campaign for BJP, is challenging the BJP today. Prashant Kishore is standing in the Trinamool Congress (TMC) camp for the West Bengal assembly elections. He is claiming on that BJP will gasp in crossing the double-digit figure in the state. He has tweeted a tweet in which he is saying that if the BJP does well then he will leave Twitter. As an election strategist, Prashant Kishore will directly face Amit Shah in the BJP in Bengal. Shah is leaving no stone unturned to make the BJP a strong force in the state. In the recent times, the stampede within TMC has taken place, Shah’s strategy is being told behind it. This fight between Amit Shah vs Prashant Kishore will be very interesting. While Shah is seen as Chanakya of BJP, political pundits also consider Prashant Kishore’s mind. Let us know how Prashant Kishore’s track record in National Scene since 2012 has been so far.
The journey started with BJP
There was a lot of talk of Prashant Kishore’s work in the 2014 Lok Sabha elections. The formula that Narendra Modi brought from marketing to branding and advertising, Prashant Kishore proved to be a super hit. Apart from public programs like Chai Pe Charcha, Run for Unity, Manthan, social media also focused on Prashant Kishore’s strategy. Prashant Kishore got the credit for the BJP’s victory in the 2014 elections. However, Prashant Kishore was working for the BJP at the time of the 2012 Gujarat assembly elections. After 2014, Prashant Kishore distanced himself from Modi. He set up his organization called the Indian Political Action Committee (IPAC).
Took charge of promoting Nitish Kumar in 2015
Prashant Kishore and the people of IPAC were now working with Nitish Kumar in Bihar. Promotion was commanded by Prashant Kishore. The contest was with the BJP and with the strategy of Prashant Kishore, now the JDU-RJD alliance won, the brand PK became stronger. Prashant Kishore’s closeness with Nitish was growing. However, later these relations were going to get very bad.
Congress wins in Punjab also gets credit
After being successful with BJP and JDU, Prashant Kishor was taken by Congress in 2016. The Congress, which had lost two consecutive elections in Punjab, won with PK in 2017. Captain Amarinder Singh’s victory was also credited to PK. Several party leaders credited him with the name of Prashant Kishore.