Tanishq Ad controversy: Tanishq’s store attacked in Gujarat, forced to apologize to manager

Famous jewelery brand Tanishq dropped one of its advertisements after the social media outrage of promoting love jihad. Despite this, the mob attacked on a Tanishq store in Gujarat due to heightened controversy. As per the reports on NDTV, a mob of attackers allegedly forced the store manager to write an apology letter.

As per the reporting NDTV, Tanishq store in Gandhidham, Gujarat has been attacked. After the attack, the attacker asked store manager to write an apology letter to the people of Kutch district for allegedly hurting the sentiments of Hindus by promoting love-jihad through this ad.

Tanishq appeals not to care about opposition
Chetan Bhagat appealed to Tanishq not to care about the protest and tweeted, ‘Dear Tanishq, most of the people who attack you can’t afford you anyhow. And their thinking will bring the economy to such a place that soon they will not have jobs and thus they will not be able to buy anything from Tanishq in the future. Don’t worry about them.

Eatrlier the company had released an ad last week about its new collection ‘Ektavam’, which showed inter-religious marriage between two families. #BoycottTanishq was trending on Twitter with this ad. On social media, some right wing called it an advertisement promoting ‘love zihad’ and were demanding its removal.

The company issued a letter, which says “the objective of Ektvam campaign is to come together and celebrate people from different regions, local communities and families during this challenging time. But the ad received some serious and provocative reactions the right wing people on social media, which is completely opposite to the purpose of the film. We are deeply saddened by such incandescent emotions and take back the film keeping in mind the safety of our employees, partners and store workers.”

Chetan Bhagat took a stance on this Tanishq ad controversy

Let me tell you that the famous writer Chetan Bhagat on the advertisement of Tanishq was angry at the protesters that most of them have no intention of buying Tanishq’s jewelry. On this tweet, users are now trolling them, while some users are also supporting them. On seeing, Chetan Bhagat started trending on Twitter.

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