Ramdev’s Divya Pharmacy found guilty of violating drug laws, withdraws ads after complaint

Divya Pharmacy, the ayurvedic pharmaceutical company of Patanjali Group, has decided to stop promoting medicines for heart and liver due to complaints of violation of drug laws. Actually an eye specialist from Kerala had complained to the Union Ministry of AYUSH.

Eye specialist Babu wrote in the letter about the promotion being done by Divya Pharmacy that an advertisement is being run by Divya Pharmacy of Dehradun. In which it is claimed that cholesterol comes under control within a week after taking its medicine Lipidome and it protects people from heart problems and high blood pressure.

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In the letter, he further wrote that this advertisement of the company is in violation of the Drug and Magic Remedies Act, which clearly states that no company can run advertisements related to the treatment of health problems, including heart disease and high blood pressure.

On receiving a complaint against the advertisement of Divya Pharmacy, the Union Ministry of AYUSH directed the Uttarakhand administration to take appropriate action. Based on the complaint of the ophthalmologist, the Uttarakhand government has sent a notice to the company.

According to the information received under the Right to Information, Babu said that the company responded to the notice received from the Uttarakhand Ayurvedic and Unani Department that it is stopping its advertisement with immediate effect. He further said, people are buying some products after seeing misleading advertisements and they are not even aware that the advertisement was misleading.

The Union Ministry of AYUSH told Parliament earlier this year that there were 1416 cases of misleading AYUSH products and services between April 2014 and July 2021 on a portal created by the Union Department of Consumer Affairs to register complaints against misleading advertisements. have been recorded.

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