“Promoting Rape Culture”: Layer Shot Ads for body spray face severe backlash, I&B Ministry asks Twitter, YouTube to take down videos

Layer Shot Ads: After the controversy over two advertisements related to body spray brand Layer’s Shot Deo, Delhi Commission for Women chairperson Swati Maliwal also objected to it. Maliwal called these advertisements promoting rape. Maliwal wrote a letter to the Union Information and Broadcasting Minister Anurag Thakur, drawing his attention to the matter. In this letter, the chairperson of Delhi Commission for Women demanded action against the perfume brand. Along with this, the Delhi Commission for Women had also issued a notice to the Delhi Police. Shortly after this, the Ministry of Information and Broadcasting has ordered a ban on this controversial deo advertisement. Along with this, an inquiry has also been set up according to the laws related to advertisement.

Swati Maliwal wrote a letter to Delhi Police
Taking suo motu cognizance of the matter, the chairperson of Delhi Commission for Women has said that the advertisements promote the culture of gang rape. In a notice sent to Delhi Police Cyber ​​Crime, the commission chairman has demanded registration of FIR and removal of advertisements from TV. In the letter, Delhi Police has been asked to provide action taken report in this matter by 09.06.2022.

Layer Shot Ads promoting rape culture

Swati Maliwal said, “I am shocked! How many shameful and absurd advertisements are being shown on our television screens! What creativity is it that brings to us such a horrific form of toxic masculinity and encourages a culture of gang rape! FIR should be registered in the matter, advertisements should be closed and strictest fine should be imposed on this company. Delhi Police and Ministry of Information and Broadcasting should take immediate action in this matter without wasting any time.”

What was shown in the video?
The ad for the body spray shot showed three boys entering a room. A boy is already sitting with a girl in that room. They both live on the same bed. When the three boys come into the room, the girl is shocked. One of the three boys asks the boy in the room whether the shot must have been hit. The girl present there gets angry because of this. Then the boy replies that yes he has killed. After this those boys say that now it is our turn.

Layer Shot Ads promoting rape culture

Second video also controversial
Four boys are seen in a store in another viral video of Lear’s shot body spray. They go to the place in the store where perfumes are kept. There, a girl already exists. Also a vial of shot is also kept. Then the boys talk that we are four and there is only one here, so who will take the shot. Just then the girl turns back and is seen scared by what they say. Anger is also visible on the girl’s face. He thinks they were talking about him.

Layer Shot Ads promoting rape culture

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