IPL Media Rights Auction: Sony has won the Indian Premier League bid for the TV and digital rights. According to the website Cricbuzz, which publishes information related to cricket, the final decision has been taken on the media rights of IPL, their rights have been sold. The TV rights deal has been done for Rs 57.5 crores while the digital rights have been sold for Rs 48 crores.
Sony has got the rights for the next five years. However, it is yet to be officially announced. Winning the bid means that every IPL match for the next five years will be telecast on Sony Pictures Network’s channel only.
The sale of IPL’s broadcast rights means that all matches of the tournament will be telecast on the only TV or digital platform that wins the bid.
On the other hand, if we talk about the above amount, then BCCI will get Rs 105.5 crore from the winning and digital provider for showing one IPL match. These matches will be telecast only and only on that TV or digital platform, which has bought the broadcast rights of IPL during the bidding.
Auction Race for IPM Broadcast IPL Media Rights Auction
The IPL Media Rights Auction involved seven companies running, four of which – Viacom18, Disney Star, Sony and Zee – battled for seven hours. In which bidding was done for Package A (Indian TV Rights) and Package B (Indian Digital Rights).
Once the bidding for the broadcast rights is done, it is expected that Package B may again challenge Package C, which includes 18 non-exclusive digital rights and each match will cost Rs 16 crore, followed by Package D. (Foreign TV and Digital jointly, Rs 3 crore each match). A senior BCCI (Cricket Board of India) official said, “Till now, after 5.30 pm, the bidding for TVs has gone up to Rs 57 crore per match, with a base price of Rs 49 crore. At the same time, the Indian digital rights have gone up from Rs 33 crores to Rs 48 crores per match.