Famous clothing brand FabIndia is in the news for one of its advertisements. The company had campaigned for its new Diwali clothing collection on social media. But after being heavily trolled on this tweet, Fabindia deleted it. In fact, the iconic brand Fabindia had shared a picture on the festival of Diwali, in which Diwali was described as ‘Jashn-e-Riwaaz’. On this, people of radical views trolled Fabindia a lot and started the hashtag Boycott FabIndia #BoycottFabIndia. People accused the brand of giving communal color to the Hindu festival. After severe criticism, the company chose to shy away from the controversy rather than suffer losses during the festive season and removed the caption of the post.
In view of Diwali, all the clothing companies get busy in their promotion with loud noise. Meanwhile, FabIndia also put out a post on Twitter to promote clothes for Diwali. On October 9, this tweet by FabIndia showed some female and male models wearing saris and kurta-pyjamas. Along with this, the company wrote the caption, “As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture.”
#BoycottFabIndia started trending on Twitter
As soon as the brand called Diwali as Jashn-e-Riwaaz, the fundamentalists who were ready to make Hindu-Muslim issue, started cursing the brand. There has been a ruckus after the company named Diwali as ‘Jashn-e-Riwaaz’. All the Hindu parties and leaders started criticizing the brand. Bharatiya Janata Yuva Morcha (BJYM) President Tejashwi Surya has objected to an advertisement by clothing brand Fabindia, in which Diwali is called Jashn-e-Rawaaz. He said that Fabindia will have to suffer financially for deliberately taking such an audacity.
The brand was accused of ‘distorting’ the Hindu festival of Diwali and terming it as a Jashn-e-Riwaaz. Since then #BoycottFabIndia started trending on the top of social media. Along with pro-Hindu leaders, common people also started objecting to calling Diwali ‘Jashn-e-Rawaaz’. The demand for boycott of FabIndia started rising rapidly on Twitter.
After being heavily trolled on social media, the caption of a tweet promoting his new collection for Diwali has been removed.