Kangana Ranaut’s Dhaakad struggles to find OTT buyers: Kangana Ranaut could never have imagined that her film ‘Dhaakad’ would be in such a bad shape. ‘Dhaakad’ was released on 20 May, in which Kangana Ranaut appeared in the role of a spy. The actress had high hopes from her film and she left no stone unturned in its promotion. Kangana Ranaut also went to Banaras to seek blessings for the film ‘Dhaakad’. But ‘Dhaakad’ proved to be a disaster.
The earning of ‘Dhaakad’ at the box office is so less that it is useless to talk about it, while this film is made in a budget of 100 crores. And now many shows of this film of Kangana have also been cancelled. After falling flat at the box office, now the makers have got another setback. The news is coming that now ‘Dhaakad’ has to struggle to get a place on OTT as well.
‘Dhaakad’ has earned just 3.57 crores within 4 days of its release. On the first Monday, the film had earned only 30 lakhs. While this film is desperately yearning to earn at the box office, it is now not going to earn any money even from selling satellite and OTT rights. According to the report of ‘Bollywood Hungama’, usually the satellite and OTT rights of any film are sold before the release of the movie. Producers get good profits from the earnings after selling the rights to a channel or digital platform. But this has not happened in the case of ‘Dhaakad’.
Producers are helpless, OTT and satellite rights are not being sold
The source said that the makers did not sell the rights of Kangana Ranaut’s film ‘Dhaakad’ before the film’s release thinking that there might be a strong deal. This is the reason that nothing has been mentioned about it even in the beginning of the film. Whereas nowadays information about every film’s streaming partner is given before it starts.
As badly as Dhaakad has flopped at the ticket window, the producers can no longer expect OTT and satellite rights to sell for a good amount. A negative atmosphere has already been created regarding the film. Second, ‘Dhaakad’ is an adult film and to be shown on TV, it will have to be re-certified, which is a long process.